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Nice Kicks Scoops up a Sweet ASICS GEL-LYTE III OG "Nice Cream" Collaboration

1 week ago

Nice Kicks and ASICS teased their collaborative GEL-LYTE III OG "Nice Cream" earlier this month, but now the LA-based stalwart has served up the biggest scoop of them all by delivering a fantastic editorial highlighting the upcoming sneaker.

Inspired by an ice cream palor, the "Nice Cream" pair looks to pick up on all the feelings you go through when you enter the building. From the initial cold wave that hits your face to the sweet selection that lies before you, this pair of sneakers blend all of that together for a harmonious aesthetic comprising multiple materials for a premium, limited-edition look.

More specifically, classic flavors including vanilla, chocolate, and strawberry are most prominent in the sneaker's look. Across the white outsole, patent leather, tonal net, and splattered midsole we get the vanilla, while at the rear we find chocolate leather and satin elements, and pink strawberry ice cream makes a small appearance on the heel and for the branding too. Of course, the controversial yet fan-favorite flavor mint makes a subtle appearance highlighting the sole unit and forming one of the two pairs of laces (white or "Emerald Green Tint").

As per usual, Nice Kicks pulls out all of the stops regarding attention to detail, so there's a cherry hangtag and even the box is inspired by a milkshake glass, meaning you can see the shoe through the transparent segments.

To highlight all of this, Nice Kicks has captured the collaborative "Nice Cream" shoe in an editorial campaign which sees models wearing ice cream palor staff-like uniforms that have been updated with the store's branding. For example, a white-and-black polka dot shirt reads "Nice" on the chest, while trousers have been split into different colors per leg.

Check out the campaign in the gallery above, and be sure to pick up the Nice Kicks x ASICS GEL-LYTE III OG "Nice Cream" from Nice Kicks' website and in its stores on July 30, where it will retail for $130 USD.

For somewhat similar sneakers, check out Social Status' milk carton-inspired Nike Dunk Mid collaborations.

Click here to view full gallery at HYPEBEAST

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